VISITOR ATTRACTIONS

Bloemenmarkt – Floating flower market. The last of the city’s floating markets may be found on the Singel, west of Muntplein. This location remains popular attracting tourists in search of classic photos. The flower displays vary by season but always offer fragrance and beauty. Singel, Amsterdam.

Bloemenveiling – Aalsmeer Flower Market. Located about six miles (10 km) from the city centre is the largest flower auction in the world. Visitors may watch the commercial activity from a viewing room above the trading floor. For flowers and a landscape, make time for the Aalsmeer Flower Parade held the first Saturday in September. It is a three km ribbon of flower-bedecked floats that glide through the area. The best place to be is between Aalsmeer and Amsterdam. Driekolommenplein 1, Aalmeer. Tel: +31 297 325 374.

Heineken Brouwerij (Brewery) – Visit the home of Heineken. Amsterdam is the home of Heineken beer. The brewery no longer operates on the Stadhouderskade, however the historic building is the base for the Heineken Experience. Four floors display the history of Heineken including the horses’ stables, a pub, and the old copper brewery house, as well as providing a 4D theatre presentation. Get inspired by 140 years of Heineken commercials and create your own Heineken inspired music video. Guided tours demonstrate all the phases of beer making. Participants are encouraged to touch, see, smell, and taste. At the conclusion each visitor is treated to several glasses of beer for ‘tasting’. Heineken Experience, Stadhouderskade 78, 7Amsterdam. Tel: +31 205 239 666.

House of Bols Cocktail & Genever Experience – Taste the authentic flavour of Amsterdam. Located opposite the Van Gogh Museum, Bols (the world’s oldest distilled brand) offers an interactive experience designed to educate, enlighten and entertain participants about Dutch ‘gin.’ The self-guided tour is a journey for the senses – sight, sound, smell, and taste. Sample the perfect cocktail; learn the fine art of cocktail slurping. Bols’s best ever Genever from 1820 is presented in the stylish Genever Room. House of Bols, Paulus Potterstraat 14, Amsterdam. Tel: +31 205 708 575.

Ajax Museum & World of Ajax – Fun for soccer fans. For fans of Ajax – the most famous of all Dutch football clubs – this is a must. It is possible to join a 45 minute tour of the soccer complex and to enjoy extra time at the Ajax Museum located within Amsterdam ArenA – the club’s home stadium. The museum showcases the history of the club and displays Ajax memorabilia, including football cleats, awards, contracts, and jerseys. World of Ajax tours include a peek behind the scenes at the press room, control room of the stadium, the highest seats, and a chance to watch a team practice. Amsterdam Arena, Arena Boulevard 29, Amsterdam. Tel: +31 203 311 336.

Canals and Canal Boats – Cruise the city. Much like St. Petersburg and Venice, Amsterdam’s canal system holds the city together providing transportation, recreation, and entertainment. These narrow waterways were recently added to the UNESCO World Heritage List. Ride the canals at night and feel the city’s magical atmosphere complete with millions of lights along the waterways, and on official buildings. It is possible to purchase a 24 hour on/off ticket making it possible to visit 20 different tourist destinations – that is if you do not plan to sleep. AmsterdamCityCruises, Tramplein 8A, Purmerend, Amsterdam or Amsterdam Grayline Canal Boats ticket shop at Damrak Pier 5, Amsterdam.

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